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Beauty, Brains and Instagram

Hey Dolls,

So, social media is always buzzing with info, opportunities and crazy drama. Instagram has been pretty influential in changing the way we choose our hair stylists, nail technicians, estheticians, make-up artist, personal trainers and so many other beauty service providers. Lately there has been a ton of videos surfacing of service industry professionals being less than professional. Which saddens us here at The Dollhouse. Let's talk about using social media to find and vet the best service industry professionals, so we can avoid those who are unprofessional.


Likes can be a little deceiving for several reasons. Likes do not determine skill or quality. But likes can indicate relevance and popularity. Some things you want to look out for when using likes as a barometer:

  • Be sure the likes are not "bot" likes.

  • Make sure the likes are for the quality of the individual and their work instead of their personal popularity.

  • Check for consistent likes over a significant amount of time.


Comments can be a bit more dependable than likes because existing clients and fans of their work are taking an extra step to show their affinity. You want to use the same quality measurements for gauging likes, but in addition to that you should:

  • Read the comments.

  • Check for consistent comments over a significant amount of time.

  • Confirm the legitimacy of person commenting.


Booking can vary from servicer to servicer, but should be an overall pretty convenient process. When booking a service or making a purchase some things you want to look out for are:

  • A customer-centric professional will answer question with ease, knowledge, expediency and patience.

  • Be cautious of large upfront deposits (we're not very fond of deposits in the beauty industry).

  • Look for detailed service descriptions.

  • Make sure they're licensed and following all rules and regulations.

  • As a consumer we have the responsibility to read all booking policies!

Social media has made purchasing products and services very easy. It also has made top notch professionals easily accessible. We want to know Dolls, how do you book your services? Who are some of your favorite beauty professionals? Join the conversation below or on Instagram @porscheporshia.

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Michael Roberts
Michael Roberts
Jul 06, 2020


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